By adding election-themed lenses and filters to push voters toward their polling locations through Snap Map on Election Day; Snapchat is getting ready for the US midterm elections on November 6th. According to Engadget, the filters are going to dress up your Bitmojis in an exceptional outfit on your Snap Map.
These new filters in Snapchat are intended to make more people aware and interested in putting their maximum efforts to the vote in US midstream elections.
In September, the app put a link on view to a voter registration page on the profile of each user over 18, resulting in more than 400,000 users registering and preparing to vote in two weeks.
Snap has joined together with “Get to the Polls” in order to help users navigate their voting locations. Also, it is likely to send a snap to all users over 18 on Election Day for reminding them to go for the vote.
Likewise, companies like Lyft and Uber are also putting their strong foot forward to help people get to their polling locations with having good discounts on rides. Moreover, Amazon’s Alexa is now giving answers to the questions asked about the election.